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3 Reasons Why EQ is Important for IMC
Image Courtesy of Creative Commons My Customer Loyalty professor Paul Wang recently told us: Don’t ever forget—we are in the people business. In Medill’s Integrated Marketing Communications (IMC)...
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Northwestern IMC does Dreamforce
This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work,...
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